There are two “standard” shapes regarding flexible sample packaging; Square or Rectangle. The crux of machinery that produces flexible samples will only accommodate these shapes. They are designed to allow you get a sample of your product into your target market’s hand, free of charge to them. You can fill liquids, creams, lotions and powders with a filling range of .5ml to 15ml. You can fill higher amounts in flexible packaging but those amounts are usually for retail sale.
Duos are designed to allow two different products to be sampled in one package. As an example most “Duos” are filled with Shampoos & Conditioners so your target market can have the sample one product that compliments another. Face products such as Cleansers and Moisturizers are often sampled as duos.
Die Cut samples are manufactured on special filling equipment that allow a “die” to be cut to shape your package. Often times die cut samples are shaped like your retail package. Shapes range from circles to bottles and tubes. Die cut packaging can be an effective Marketing tool creating sample packaging that replicates your retail packaging.
Hang Tags are used for Cross Marketing. The sample goes over a retail bottle and “hangs” down to offer a sample of product that you want to cross marketing with your retail product. Ex: A Conditioner Hang Tag on a Retail Shampoo bottle.
The Spout (or Fitment) Pouch is a flexible resealable pouch that is designed as an alternative to rigid packaging counterparts. You can fill from 15ml to 75oz and is “eco friendlier” than rigid packaging. Also an excellent package for travel.
The term Secondary Packaging means doing something else with the sample package other than bulk packing into Master Shippers. Examples are placing a certain number of samples in a polybag or tipping (gluing) the sample onto a Marketing Card or Brochure or placing a certain number of units (sample or retail) into a display carton.